Not so blind
OkCupid
Project Overview
Blind dating can be intimidating to say the least. What if you could control your "first" impression! This app allows you to process and eliminate through the basics before the date.
This was a project I designed for a competition within Match Group during my internship at OKCupid.
Role
Product Design
Design Ideation
Applications
Figma
Illustrator
Canva
Logo
The concept behind the logo consisted of 3 things: elegance, legibility, and simplicity. I wanted it to stand out but still be clean and memorable. The blend of abstract forms with the structured type provided just that.
These are a few drafts that did not make the cut.
About the App!
Onboarding
"Making Reservations"
The onboarding process is one of the first impressions new users have. They are introduced to the product for the first time. This process helps the users understand the product because if people do not understand your app, they will not use it! Successful onboarding can directly impact engagement and performance for the users and the product. Users get to know other users while our product serves as the “middle man.” For a dating app like this, onboarding is crucial. Our database matches individuals according to the information provided. We make the Q&A’s engaging and underwhelming. To ensure users integrate seamlessly into the application, this process doubles in highlighting key features. The product tours and banners help point out core information.
Questions include things like gender, residing state, age, and number of kids. Further into the product, we ask about your interest to provide the best matches!
Speed Cycle
The idea behind the names for each round is an actual date set up. After onboarding or “making your reservations” it is time to wine and dine. At any restaurant you start off with appetizers followed by your entrees and then finish off with dessert.
Round 1: Appetizer
Substance
Round 2: Entree
Deal Breaker Q&A’s
Round 3: Dessert
The Reveal
The user can decide to keep going round by round by double tapping the selected profile, at any stage if the user does not like what they see, it is a swipe up to pass!
Rounds
Round 1: Appetizer
Substance
The user is given a little bit of information about the hopeful connection. It’s a little taste of the user just like the appetizers before the meal.
Round 2: Entree
Deal Breaker Q&A's
These are random system generated questions that both parties answer in real time. Each party can view the other person's answers to see if anything is a deal breaker
Round 3: Dessert
The Reveal
If the user decides that the connection should further be discovered, the pictures of the user will finally be visible! If they make it past Round 3, the profile gets a "Seat at the table" which is equivalent to your timeline/feed to further your connection!
Let’s Talk Money
Monetizing the app was an area I also focused on. There were so many opportunities to integrate revenue successfully.
- DATES
NOTSOBLIND Hosted 2 dates each month called "Second Impression."
Users are in a safe space of people they have chosen to connect with.
- $1 ON 1
NOTSOBLIND plans a date for two! You can request a date planned by the company's dating experts.
- BETWEEN ROUNDS
Sponsored Pop-Ups/Ads
- FEATURES
Paid features are signified by "$." For example, “$ Peek-A-Boo” which is a paid feature that allows users to jump the gun and see individuals as you get to know them.
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